GLOSSARY

Key words

Keywords are the basis of the SEO strategy. These are the words that will most often be typed by your prospects in order to find services like yours.

Optimized pages

This is the technical optimization of the various pages, so that they are recognized by quality search engines.

Backlinks suggested

Backlinks are incoming links to your website from other sites. They allow sites that link to you to “give credibility” to yours with search engines.

Google MyBusiness

Registering on this Google service makes it easier for you to stand out on your brand name and appear on Google Maps

SEO

SEO, or Search Engine Optimizer, is the technical name of the SEO domain.